THE FLO. Go with it, see where it takes you...

 
 
 

The Flo, our technical riding hoodie in action.

 
 

This blog post is going to delve into the deepest darkest corners of the Riding hoodie psyche and come to the pretty easily formed conclusion that they should be a staple go to for skiers and boarders alike. In fact any of the Great British public, man we know how much it rains over there!

First of all if you’re not completely sure as to what constitutes a ‘riding hoodie’ let us break it down for you. You might think it is pretty self explanatory, it’s a hoodie that you can ride the mountain with, in which case you would be absolutely right, kind of. Any hoodie can be worn on the slopes but if you’ve spent the day riding the park in your average poly-cotton blend Nike hoodie you’ll know how miserable it can get afterwards at après when you’re freezing your nipples off because your so called “hoodie” turned into a sponge and you’re now carrying around a few litres of the finest glacial waters. A riding hoodie on the other hand, won’t turn you into the next Evian. Essentially it is a technical garment designed for the slopes that looks, walks and talks like a regular hoodie but in it’s simplicity it is oh so much more than that.

Looking out at the white peaks of Val Thorens.

Looking out at the white peaks of Val Thorens.

All smiles in The Flo.

All smiles in The Flo.

#Kneedeepinpow

#Kneedeepinpow

What that means is that it needs a few extra features. At the Friski Wear HQ it was important to us that the hoodie maintained it’s chilled out, sexy, ‘I’m still just a hoodie’ vibe and not be too over complicated but still tick all the boxes to warrant that technical riding hoodie seal of approval. Along with making it that go to hoodie that people will question whether you’ve washed all holiday because it’s all you have been wearing… 

The Features-

  • DWR coating for snow and rain repellence- Translated. It’ll keep you dry and warm.

 

  • Zippered Kangaroo pocket for valuables- Credit cards, lift pass, your mobile phone, hotel key card (you never know when you might get Friski) keep them in here and keep that bad boy zipped. Zips on both sides for you lefties out there.

 

  • Media Port in the Kangaroo pocket- Yes of course, your tunes are valuable too. Play whatever you want, without the faff of ear phone wires coming out of every orifice. Unless it’s Take That. Don’t play that.

 

  • Adjustable, oversized hood with high neck- We have never in our plentiful years come across anyone that likes a cold chin and I don’t think we ever will. Enough said.

 

For a hoodie it doesn’t need anything else, so it doesn’t have it. A riding hoodie will take you all over the mountain to the early morning munchies with all the partying you can manage in between and make you look damn sexy while doing it. It’s like the Swiss army knife of mountain attire, a garment for (almost) all of your needs. I mean you need pants too, they’re pretty important. The rest of the Friski Wear line follows suit, it’s all designed to work in varied environments but never trying to do more than it needs to.

 
Perfect for on the tables at après.

Perfect for on the tables at après.

Or solo dancing for that matter...

Or solo dancing for that matter...

The beauty of it is, unless you’re planning on setting off on the Haute Route for a 7 day ski tour, this hoodie can handle the limits of an everyday ski jacket. We’ve tested this baby in -14 degrees,  when it’s been dumping for 6 hours straight (whilst riding) and of course the oh so glorious blue birds and it holds up. The brushed fleece inside keeps it warm when you need it, but the material weight keeps it cool and breathable when the time comes. Either as an added extra for the slopes or your only go to for spring skiing, with an RRP of £80, it’s what we like to call a shit tonne of bang for your buck. AND as a little added extra we have teamed up with our good friends over at Ski Club of Great Britain and Line-S, their student snowsport society to offer their members a cheeky discount with 20% off across the whole store (that’s right not just the hoodie, we’re nice like that!)

Head over to their website at:

www.line-s.co.uk or www.skiclub.co.uk 

For information on becoming a member and getting access to that seemingly elusive discount code. 

Let’s be honest we’re past mid February, it’s spring skiing at its finest. Which roughly translates to some absolute rippers in the morning, a soggy afternoon in slush and an early finish at 3:30pm for a solid après session, so that you can be tucked up in bed by 9pm ready to do it all over again the next morning. You’re going to need to save those extra pennies for pints, 8 euros for one isn’t unheard of these days. Blasphemous we know!

Do us all a favour, if you make one purchase this season, get yourself ‘The Flo’. Then go with it, see where it takes you. You won’t regret it.

Oh and of course never forget to #GETFRISKI.

 
 
Kevin McLean